Author Archives: Stephen Da Cambra

About Stephen Da Cambra

Copywriter for digital marketing content, specializing in website copy, blogging, landing pages, social media and conversion rate optimization. Please check the other blogs to which I contribute: The Invesp Blog: http://www.invesp.com/blog/ The nvision Blog: http://www.nvisionsolutions.ca/blog/

LinkedIn & the Folly of Endorsement Pimping

First, to everyone who has taken the time to ‘Endorse’ me on LinkedIn: many thanks. The theory behind LI Endorsements is sound. It gives people a quick way to acknowledge the skills of their connections. The other way to do … Continue reading

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Are Social Media Becoming More Manly?

Everyone knows that more women than men participate in social media. It’s where all those comments come from about women liking to “chat” more than men, so they take more naturally to social. Wise cracks aside, there’s been endless speculation, … Continue reading

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Klout: What It Is & Why You Should Care

”I am not a number! I am a man!” says Patrick McGhoohan’s character, Number Six, at the start of every episode of the classic cult TV series “The Prisoner”. We’ve been numbers for longer than we think. Americans have had … Continue reading

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Copywriting Rules for Writing First Drafts

If you’ve ever written copy for advertising, marketing materials or the web – even if you’re not a copywriter but just the unlucky soul elected to do the dirty work – you will know that what ends up in the … Continue reading

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Recent Copywriting Projects

The shoemakers children have no shoes and the copywriter’s blog is bare! So, instead of waiting for time to materialize enough to write the brilliantly witty, erudite and enlightening posts of which I dream, I hope you’ll take a look … Continue reading

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Your Blog

What else would a Marketing Content Professional write about for the first post on his new blog? Your blog is very powerful and should be a mainstay of your Content Marketing. Here’s Why: Content – It’s all about content. The written … Continue reading

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