Tag Archives: copywriting

LinkedIn & the Folly of Endorsement Pimping

First, to everyone who has taken the time to ‘Endorse’ me on LinkedIn: many thanks. The theory behind LI Endorsements is sound. It gives people a quick way to acknowledge the skills of their connections. The other way to do … Continue reading

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Copywriting Rules for Writing First Drafts

If you’ve ever written copy for advertising, marketing materials or the web – even if you’re not a copywriter but just the unlucky soul elected to do the dirty work – you will know that what ends up in the … Continue reading

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Recent Copywriting Projects

The shoemakers children have no shoes and the copywriter’s blog is bare! So, instead of waiting for time to materialize enough to write the brilliantly witty, erudite and enlightening posts of which I dream, I hope you’ll take a look … Continue reading

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